You name it and it can be tailored to whatever objective you throw at it. From awareness, engagement, web conversion to lead generation. With the options of having multiple images, it allows you to become more creative on how you can combine multiple carousel cards to tell a good story or create a compelling ad about your company. LinkedIn Carousel Ad is a very visually attractive ad format that LinkedIn offers. Best for: Awareness, engagements, web visit, lead generation, web conversion.We will talk more about the lead gen form at a later stage of this blog.īelow are some interesting Sponsored Content examples to show you what’s possible. If you are looking to do lead generation, you can even incorporate Sponsored Content with LinkedIn lead gen form which automatically fills out the form with data LinkedIn gets from the user’s profile. The only way you can tell it apart is from the little “Promoted” word right below the company name.Īlso it is extremely versatile so it can help you achieve different business objectives from driving engagements, getting people to your blogs/website, getting webinar registrations or e-book download. This ad format integrates seamlessly within the feed of your target audience as it looks exactly just like the organic content they normally see. All you need is an image banner, ad copies above and below the banner then you are set to go. LinkedIn Sponsored Content is by far the most widely used and most popular ad format on LinkedIn. Available bid type: CPM or CPC (Recommend to use CPC bid).Best for: Engagements, web visit, lead generation, web conversion.
LinkedIn Single Image Ad Format – Sponsored Content
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